Sirène Bleu is a high-end hotel brand designed for my Graphic Design I course, set in Saint-Tropez and inspired by coastal folklore surrounding Les Deux Frères, the iconic rock formation off nearby La Seyne-sur-Mer. The identity centers on a siren emblem set within a scallop shell, a symbol of mythic allure and timeless elegance, paired with a deep azure blue palette reflecting the Provençal heritage and waters of the Côte d'Azur, alongside sun-bleached cream and gold stripes reminiscent of classic Riviera cabanas and resort awnings.